Overview
Atlanta Life Insurance Company (ALIC) needed to reconnect with the community. So they partnered with the agency. Along with their help, ALIC and The Herndon Foundation to launch the inaugural Legacy Lab—a celebration designed to inspire and empower youth.
Over 100 Atlanta youth gathered for education, entertainment, food, and genuine community connection.
The Approach
Through the agency I provided the visual backbone: print, collateral design, and motion content that created a cohesive visual language throughout the event. Every design choice reinforced the message—this space belonged to them, and it was built with intention.
The Results
Over 300 attendees navigated the event with ease, thanks to a flexible design system rooted in scalable variables. The attendees recognized the brand instantly—and moved through the space with clarity. Motion graphics elevated the critical moments, adding professional polish to speaker introductions and Q&A sessions. Every design choice served a purpose: maintain visual integrity while highlighting what mattered most.
Deliverables
Print Design